The Manpower Employment Outlook Survey is conducted quarterly to measure employers’ intentions to increase or decrease the number of employees in their workforce during the next quarter. The survey has been running for more than 45 years and is one of the most trusted surveys of employment activity in the world. Various factors underpin the success of the Manpower Employment Outlook Survey:
Unique: It is unparalleled in its size, scope, longevity and area of focus.
Projective: The Manpower Employment Outlook Survey is the most extensive, forward-looking employment survey in the world, asking employers to forecast employment over the next quarter. In contrast, other surveys and studies focus on retrospective data to report on what occurred in the past.
Focused: For more than four decades, the survey has derived all of its information from a single question.
Independent: The survey is conducted with a representative sample of employers from throughout the countries in which it is conducted. The survey participants are not derived from Manpower’s customer base.
Robust: The survey is based on interviews with over 72,000 public and private employers across 35 countries and territories to measure anticipated employment trends each quarter. This sample allows for analysis to be performed across specific sectors and regions to provide more detailed information.
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The Manpower Employment
Outlook Survey is conducted using a validated methodology,
in accordance with the highest standards in market research.
The research team for the 35 countries and territories where the survey
is currently conducted includes Manpower's internal research team and Infocorp Ltd. The survey has been structured
to be representative of each national economy. The margin
of error for all national, regional and global data is
not greater than +/- 3.9%.
All employers participating
in the Survey worldwide are asked the same question, “How
do you anticipate total employment at your location to
change in the three months to the end of March 2010
as compared to the current quarter?”
Throughout this report, we use the
term “Net Employment Outlook.” This figure
is derived by taking the percentage of employers anticipating
an increase in hiring activity and subtracting from this
the percentage of employers that expect to see a decrease
in employment at their location in the next quarter. The
result of this calculation is the Net Employment Outlook.
Seasonal adjustments have been applied to the data for Australia, Austria, Belgium, Canada, China, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Singapore, Spain, Sweden, Switzerland, Taiwan, the United Kingdom and the United States to provide additional insight into the survey data. These adjustments make it possible to review the data without the employment fluctuations that normally occur at the same time each year, thus providing a clearer picture of the data over time. Manpower intends to add seasonal adjustments to the data for other countries in the future, as more historical data is compiled. Note that in Quarter 2 2008, Manpower adopted the TRAMO-SEATS method of seasonal adjustment for data.
History of Manpower
Employment Outlook Survey
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| 1962 |
1st generation of the Manpower Employment Outlook
Survey launched in the United States and Canada. |
1966 |
Manpower’s
UK operation launches the equivalent of the United
States survey, naming the report the Quarterly Survey
of Employment Prospects. The survey adopts the same
forward looking research format as the United States
survey and is the first of its kind in Europe. |
| 1976 |
2nd
generation of Manpower’s Employment Outlook
Survey launched in the United States and Canada.
Research methodology is updated to evolve with advancements
in the field of market research. |
2002 |
Manpower UK’s Quarterly Survey of Employment
Prospects is updated to adopt an enhanced research
methodology. Manpower’s operations in Mexico
and Ireland launch the Survey in their respective
countries. |
2003 |
3rd generation of the Manpower Employment Outlook Survey is launched, expanding the program to a total 18 countries worldwide: Australia, Austria, Belgium, Canada, France, Germany, Hong Kong,
Ireland, Italy, Japan, Mexico, Netherlands, Norway, Singapore, Spain, Sweden, United Kingdom and
United States. |
2004 |
Manpower operations in New Zealand launch the Manpower Employment Outlook Survey. |
2005 |
Manpower operations in China, India, Switzerland, and Taiwan launch the Manpower Employment Outlook Survey. |
2006 |
Manpower operations in Costa Rica and Peru joined the survey program. Surveys in Australia, Austria, Belgium, France, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, Norway, Singapore, Spain and Sweden add seasonally adjusted data in the third quarter. Manpower operations in South Africa launch the Manpower Employment Outlook Survey. |
2007 |
Manpower operations in Argentina join the Manpower Employment Outlook Survey. The survey in New Zealand adds seasonally adjusted data in the first quarter. |
2008 |
Manpower operations in Colombia, the Czech Republic, Greece, Guatemala, Poland and Romania join the survey program. China and Taiwan add seasonally adjusted data in the second quarter. India and Switzerland add seasonally adjusted data in the third quarter. |
2009 |
Manpower operations in Hungary and Brazil launch the Manpower Employment Outlook Survey. |
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For
further information, please contact the Manpower
Press Office on 1-6455221.
Or you can e-mail us at marketing@manpower.ie |
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