Online Analyst, Dublin

EUR36000 - EUR37000 per annum + Pension and benefits
16 Mar 2019
13 Apr 2019
OLA C 8863
John Finn
Job Type
One of Ireland's top Insurance Companies now has a position for an Online Analyst. This is a high growth company with ambitions to expand aggressively. This is an exciting time to join an innovative digital team as we are growing having increased our overall permanent staff by 15% in 2018. Bring your passion. Find your purpose. Join us.

Position: This is a full time, permanent role, based in Dublin.

Salary: is around €36K - €37K plus benefits.

We are looking for an Online Analyst to drive the analysis and improvement of our performance across all our products on our online channels.

Online Analyst role overview:
*Analysis and reporting across the conversion funnel and sales performance on our company website across all products
*Be the expert at uncovering conversion problems and opportunities within each funnel
*Define the A/B testing strategy to validate decisions and continuously learn and improve the purchase funnels
*Monitor and analyse customer behaviour and funnel performance, delivering a suite of weekly/monthly reports on funnel analysis and business performance
*Monitor and improve the performance of our automated chat bots that use natural language processing to solve customer queries
*Proactively drive opportunities for business improvements into the product sales channels including merging our web and call centre data to get complete views of our customer journeys
*Analysis the effectiveness of our €2m+ marketing budget, with particular emphasis on our performance in search (both PPC and SEO) including Return on Investment (ROI) and Cost Per Acquisition (CPA) analysis across all spend categories
*Build our marketing funnels using attribution modelling
*Drive budgeting decisions through rigorous analysis of performance against business cases

Your Experience:
*1-2 years' experience in a related digital environment, with a focus on on-site and funnel performance analysis / online marketing OR
*Graduate of a data heavy degree (physics, statistics, economics, etc.)
*Proven track record in delivering results in a fast pace digital environment
*Highly analytical and data focused
*Advanced level knowledge in Google Analytics
*A/B and MVT testing best practice
*SQL and Excel skills
*Data analysis

If you are interested in this Online Analyst position please do apply through the site with your CV or contact John Finn directly at ManpowerGroup for more information and a for a confidential call: 01 645 5222, Mobile: 087 621 4254 (Outside normal business hours)