Marketing Executive / Campaign Planner
I am exclusively recruiting for a Marketing Executive / Campaign Planner for the AA Ireland. This position will be based at the Head Office in Dublin City Centre within their Digital & Marketing Team.
The AA is one of Ireland's leading consumer services businesses specialising in Motor, Home and Travel services and insurance. With more than half a million customers, we provide emergency rescue and breakdown cover for people on the road and in the home, as well as providing insurance for more than 200,000 customers. The AA employs almost 480 people across the country.
This is a full time, permanent role with AA Ireland offering a very competitive salary and benefits.
Key Areas of Responsibility include but are not limited to the following
*To develop and execute TTL Marketing campaigns to deliver Marketing KPIs and lead generation across all AA Products.
*Develop and execute ATL and BTL campaigns for insurance products.
*Briefing in external agencies on planned campaigns to drive awareness and quotes and managing relationship.
*Responsible of end to end GTM execution across all products - liaising with external and internal stakeholders including executive team.
*Monitor campaign performance, recommend improvements and optimize existing campaigns.
*Document review for brand guidelines including TOV.
*Monitor Marketing budget and PO management
Personal Skills & Experience
*Relevant third level Degree in Business, Advertising, Marketing, Media or related discipline.
*1-2 years' work experience in executing ATL and BTL campaigns in a comparable environment.
*Experience of media planning and briefing marketing agencies.
*Excellent written and verbal communication skills
*Strong business analysis skills
*Strong knowledge of ATL and BTL Marketing activity
*Knowledge of Google Analytics or similar tools
If you are interested in this Marketing Executive / Campaign Planner's position please contact John Finn directly at ManpowerGroup for more information and a for a confidential call: 01 645 5222, Mobile: 087 621 4254 (Outside normal business hours). firstname.lastname@example.org