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National Account Manager

Unilever Ireland
Up to EUR70000 per annum
Closing date
4 Jul 2023

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Job Details


National Account Manager
COMPANY: Unilever Ireland
JOB TITLE: National Account Manager
REPORTS TO: Channel Director
JOB TYPE: Contract (12 Months)
WORK MODE: Hybrid (2 days at the office)
SALARY: €70000/annum

Note: Please apply only if you are eligible to work full-time in Ireland.

The National Account Manager (NAM) is the Customer Development lead for 2 Business Units (Nutrition & IC or Home Care & BPC) and represents the viewpoints of CD and their customers in the Business Unit Team.

They are responsible for building strong working relationships with the customer buying teams; developing and executing customer business plans at a category level which deliver USG, Market Share and Profitability. The NAM leads a small team of Customer Account Managers and Trading Executives and is responsible for their support and development as well as supporting the Channel Director.

In conjunction with the CAMs, they are accountable for the day to day contact with the customer buyers, supply chain, category strategy & planning, shopper marketing and brand managers.

Key focus areas for this role are:

  • Love what you do: As a NAM you will be passionate about all aspects of leading your team and Business Units to competitive growth
  • Love your customer: You will lead the Customer/ Unilever relationship within your Business Units/categories - driving growth via strategic alignment and negotiation
  • Do what you say: Drive the JBP, executing the agreed plans setting up a strong ambition and agreement
  • Own it: Leverage our brand assets and Cross Functional Team structure to deliver new and exciting innovation and activation
  • Be Different: The need for extensive commercial rigor in the assessment and implementation of our Growth Strategy


  • Develop and deliver the customer strategic business growth plan for relevant categories and the joint customer business plan, working closely with Category Managers and Shopper Marketing
  • Build strong and sustainable customer relationships
  • Manage Day to Day customer relationship for a specific cell & cover for CAMs when required
  • Lead customer channel team with Account Manager(s) and Trading Executive(s) direct reports
  • Is a key member of the Business Unit Team, ensuring the voice of the customer is at the heart of our business
  • Negotiate effectively with your customer, e.g. to agree trade terms, trade funding, and counterparts according to the UL strategy on their categories
  • Manage the relationship aspects of key customer events, eg. launching of new products, cost price changes, breaches of trade terms
  • Develop and deliver an optimal integrated category promotional plan (including selling the plan with the customer)
  • Manage promotional and non-promotional investments with the customer and ensures all agreements are properly documented and stored
  • Work closely with Commercial Executives to ensure administrative aspects of promotions are completed
  • Manage the launch of new products with customers, eg. selling in the new product, providing samples etc
  • Ensure effective in-store activation of key events (eg. promotions, range reviews), providing clear briefings to the Retail Operations Team


  • Manage the customer P&L for relevant categories and the overall level of customer investment. Ensure customer/business unit targets are met, risks mitigated and opportunities capitalized upon
  • Lead in-month performance vs forecast, working closely with CSPs and CAMs
  • Manage payment & cash via customers via internal systems
  • Manage accruals and pricing accurately and efficiently
  • Ensure customer is compliant with agreed trade terms; where these are breached seek a resolution and monitor implementation
  • S&OP Forecasting
  • Provision of clear up to date inputs into Business Processes (Promotional Evaluation, Customer Business Planning, sales updates, in store tracking, price claim management etc)
  • Delivery of required admin for the customer - pricing, rebates, NLF, promo proposals, trade, terms, contracts


  • Business Results
  • Individual set of Objectives & Key Results (OKRs)
  • Business fundamentals from customer category framework
  • Team leadership and development


  • Customer management & selling essentials - MUST have 3-5 years' experience of performing a Customer Account Manager role in FMCG in Ireland.
  • Team leadership or people management experience preferred
  • Prior commercial experience + exposure to P&L
  • Proven history of working within a team environment
  • Highly data literate and digitally curious. D-Commerce experience/exposure preferred.
  • Category Growth Management, Marketing or Net revenue Management experience a bonus


  • Accountability & Responsibility
  • Consumer and Customer Focus
  • Bias for Action
  • Building Talent and Teams
  • Agility & Adaptability

For further details and interest in discussing further, reach out to me here or at


Unilever is a manufacturer and supplier of fast-moving consumer goods. The company's product portfolio comprises food products, beauty, and personal care products, beverages, home care products, vitamins, minerals, and supplements.

It markets products under Bango, Ben & Jerry’s, Hellmann’s, Knorr, Magnum, The Vegetarian Butcher, Wall’s, Axe, Dove, Lifebuoy, Lux, Rexona, Sunsilk, Vaseline, Cif, Comfort, Domestos, Omo, Seventh Generation, Equilibra, Liquid I.V., Olly, Onnit, and SmartyPants brand names.

It sells products to bricks and mortar store partners, small family-owned shops, online retailers, and value retailers. The company has business presence across the Americas, Europe, Asia-Pacific, Africa, and the Middle East. Unilever is headquartered in London, the UK. The Irish HQ is based in Citywest in Dublin.

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