Market Collaboration Planner, New Business and CRM Manager

Market Collaboration Planner, New Business and CRM Manager

This role combines strategic demand planning with digital-led business development to support growth in the evolving Out-of-Home (OOH) landscape. As consumer habits and channel dynamics shift, the role focuses on translating business strategy and insights into accurate demand forecasts, while also identifying new opportunities through digital tools and untapped data streams.

The New Business & CRM Manager / Market Collaboration Planner plays a key role in enabling the ICLT to course-correct strategy based on shipment trends and forecast insights, directly contributing to turnover and customer service excellence. With a strong focus on collaboration, the role leads transitions such as innovations and phase-outs, supports the rollout of tools like Golden Eye, and uses exception-based planning to prioritise high-impact areas. By leveraging technology and data, the role enables sales teams to target the right customers, channels, and locations, driving growth.

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RESPONSIBILITIES

* Develop strategic plans with the IC team to target HoReCa and Retail channels using CACI geo-mapping and Euromonitor data.
* Identify new business opportunities and build data-led business cases for Golden Eye cabinet deployment.
* Lead relationships with Concessionaire Business Development Teams (Head Office and Field), supporting new account generation and maintaining regular engagement.
* Act as the Irish lead for CACI geo-mapping and Golden Eye technology, managing provider relationships and reporting processes.
* Maintain and update the prospect database, ensuring a clear pipeline using new CRM tools.
* Deliver regular reports and insights to the Line Manager, OOH Director, and wider business.
* Own forecast KPIs including Accuracy, Bias, Forecast Value Add, VVD, and Extreme Bias.
* Provide market, portfolio, and supply chain insights to support ICLT decision-making.
* Translate business insights into demand drivers to improve auto-forecast models.
* Lead transitions such as innovations, phase-ins/outs, and discontinuations with precise forecast inputs.
* Apply exception-based planning to focus on high-impact SKUs.
* Align volume forecasts with financial projections across a 4-week to 18-month horizon.
* Monitor forecast building blocks and support portfolio segmentation and management.

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ALL ABOUT YOU:
* You're a future-focused, commercially minded professional with a passion for ice cream, in-market execution, and delivering high performance. You bring strong planning expertise, data fluency, and the ability to influence across functions and seniority levels. You thrive in dynamic environments, showing resilience and adaptability through seasonal shifts and organisational change.
* You have a deep understanding of end-to-end planning - from demand and material planning to innovation and production - and can connect the dots across the supply chain. You're confident working autonomously, with a strong sense of ownership and a natural ability to turn insights into action.
* You're skilled in analysing data to extract meaningful insights, challenge assumptions, and drive smarter decisions. You use data to predict trends, optimise operations, and identify new growth opportunities. You're comfortable working with tools like Kinaxis, Power BI, FEU, and TPM, and you see the value in accurate master data and continuous learning.
* You're a strong communicator and collaborator, able to build trusted relationships across teams and levels. You flex your style to suit the audience, demonstrate empathy and emotional intelligence, and challenge the status quo to find better ways of working. You're ambitious, energetic, and well-organised, with a proven ability to manage data and identify new revenue streams.

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KEY SKILLS & KNOWLEDGE
* Education & Systems Proficiency: A degree in a business-related field (e.g. Finance, Legal, or similar) is preferred, along with strong systems knowledge and analytical capability.
* Stakeholder Engagement: Confident engaging across multiple levels with Concessionaires, third-party providers, and internal teams, building strong and effective relationships.
* Self-Starter Mentality: Highly motivated and proactive, with a strong sense of ownership and the drive to achieve both individual and team goals.
* Data & Insight Expertise: Skilled in interpreting complex data and translating it into clear, actionable insights and reports. Able to challenge assumptions and support data-led decision-making.
* Analytical & Problem Solving: Strong analytical skills with the ability to develop practical, insight-driven solutions that support business growth.
* Communication & Influence: Excellent written, verbal, and presentation skills, with the ability to communicate clearly and influence across functions and seniority levels.
* Project Management: Experience in managing or contributing to cross-functional projects, with a structured and organised approach.
* Technical Acumen: Solid understanding of technical data and systems, including tools such as Kinaxis, Power BI, FEU, and TPM.
* Commercial Awareness: Strong business acumen with the ability to assess multiple options, prioritise effectively, and focus on opportunities that deliver the greatest impact and return.

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Please send your CV to [email protected]