About First Direct


At first direct we speak with people from all walks of life. To provide them with the best possible service, we need to fully understand their varying needs, and the best way to do that is to have a workforce that reflects them.
Age, ethnicity, religion, sexual orientation; none of it matters to us. It's your personality we're after, as well as the natural talent you bring to the table.

So when we say we embrace diversity, we're not saying it to tick boxes. We're saying it because we do it, and we do it because it makes good business sense. Simple as that.


We pride ourselves on offering the things we know our customers want. Award-winning products. Outstanding service. Cutting-edge innovation.

We love making our customers happy, but every now and then it's nice to get an industry pat on the back too. Take a look at our awards and see all the lovely recognition we've been given over the years.